Each of Intelsat’s business units was doing it different. Different presentations, different ways of explaining their offering.

They needed one interactive piece that showcased all of their infrastructure and services. And it in the client’s words, it needed to be “really cool.”

The idea is simple, the nicer something is to look at, the easier it is to understand. This was an experimental effort to lift Intelsat out of the 2D world their content had been living in and develop a style with some curb appeal.